Vice President – Sales | Shop-in-Shop & Retail Expansion

Location: Mumbai – In office

Experience: 10+ Years

Industry: Jewellery – Fine / Diamond / Gold / Lab-Grown

Reporting To: Founder

Role Summary

We are looking for an experienced Vice President – Sales / Sales Head / Business Head – Retail to lead Shop-in-Shop (SIS), MBO, Franchise and Retail Expansion across Mumbai, Gujarat, NCR, Bengaluru, Hyderabad and Tier-1 South India.

The ideal candidate will have 10+ years of sales experience, with at least 6 years in the jewellery industry, and a proven track record of building multi-city jewellery retail networks, SIS counters, franchise networks or MBO channels.

This is a highly execution-oriented role. The candidate must have personally acquired retail partners, negotiated commercial structures, opened counters and driven counter-level revenue and sell-through.

Key Responsibilities
Shop-in-Shop & Retail Expansion
Build and manage the SIS / Shop-in-Shop / MBO / Franchise retail expansion pipeline.
Identify, pitch and onboard jewellery retailers, chains,



large-format retail partners and strategic retail accounts.
Drive the complete partner acquisition cycle – lead generation, pitch, commercial negotiation, agreement, store setup and go-live.
Expand the retail network across Mumbai, Gujarat, NCR, Bengaluru, Hyderabad and Tier-1 South India.
Negotiate margin, minimum guarantee (MG), revenue share, investment split, consignment, lock-in and exit terms.
Own the retail rollout calendar and ensure timely opening of counters.
Counter Revenue & Productivity
Own sell-through and counter productivity, not merely sell-in.
Drive counter-level KPIs including:
Revenue
Conversion
ATV / Average Transaction Value
Stock Turn
Inventory Ageing
Sell-through
Gross Margin
Conduct monthly Partner Business Reviews (PBRs) based on actual sales and profitability data.
Identify underperforming counters and implement corrective action within 90 days.

📌 Vice President — Sales Mumbai
🏢 Ekatra Retail Ventures
📍 Mumbai