Brand and Product Strategy: Define short and long term marketing roadmaps, positioning, and profit or loss objectives aligned with company goals.
Market Analysis: Conduct competitive research, track market trends, and analyze sales performance to identify prescription growth opportunities.
Sales Enablement: Create promotional literature, training modules, and technical toolkits for field sales teams to engage healthcare professionals.
Cross Functional Coordination: Collaborate with medical, regulatory, and sales departments to ensure compliant campaign execution and reliable product supply.
Lifecycle Management: Oversee phases from pre launch planning and commercialization to post launch maturity and line extensions.