Role Purpose

To drive B2B power sales and customer acquisition for the renewable energy business by identifying potential commercial & industrial (C&I;) customers, developing power supply opportunities, negotiating commercial terms, and managing customer relationships to achieve revenue and margin targets.
Key Responsibilities

A. Power Sales & Business Development
Identify and develop C&I; customers requiring renewable/conventional power.
Build a pipeline of prospective customers across manufacturing, commercial and industrial segments.
Generate leads through market intelligence, industry networks, referrals and direct outreach.
Understand customer power consumption, contract requirements, open-access requirements and renewable-energy needs.
Develop customer-specific power supply proposals in coordination with the commercial and power-trading teams.
Drive negotiations on tariff, tenure, volume, payment terms and contractual conditions.
Convert identified opportunities into signed contracts and commercial arrangements.

B. Power Market & Customer Intelligence
Track electricity tariffs, demand-supply trends, market movements and competitor offerings.
Develop an understanding of open access, captive/group captive, green power, RECs,



power exchanges and third-party power sale.
Monitor state-wise regulatory developments affecting C&I; power sales.
Identify prospects arising from changes in tariffs, regulations and renewable-energy policies.
Maintain a database of target customers, consumption profiles and potential business opportunities.

C. Customer Relationship Management
Act as the primary commercial contact for assigned customers.
Understand customer requirements and proactively address commercial/service issues.
Maintain solid relationships with CFOs, Procurement Heads, Plant Heads, Energy Heads and senior management of customer organizations.
Drive customer retention, renewals and opportunities for increased power supply.

D. Internal Coordination

Work closely with:
Power Trading / Scheduling team power procurement and scheduling
Renewable Energy team – generation availability
Commercial & Finance – pricing, credit assessment, billing and collections
Legal – PPA and contractual documentation
Regulatory team – open-access and statutory requirements
Operations – execution and customer servicing

📌 Sales Executive Renewable Energy Bengaluru (India)
🏢 Shahi
📍 India