Role Summary: We seek a forward-thinking Performance Enhancement Lead who will drive data-driven marketing transformation by integrating MarTech capabilities with robust data analytics. This role will own the end-to-end marketing technology stack, performance marketing efficiency, and data insights to accelerate growth, customer engagement, and ROI.

Role & Responsibilities:
Define and lead the integrated MarTech and data analytics roadmap in alignment with business goals
Drive performance marketing efficiency through the integration of Salesforce platforms and tools
Lead implementation and optimization of Salesforce Marketing Cloud and Salesforce Data Cloud
Build and manage marketing automation frameworks using CRM and customer data platforms
Leverage analytics and BI tools such as Tableau and Google Analytics to deliver actionable insights
Drive use of predictive analytics for lead scoring, customer segmentation, and churn prediction
Oversee implementation of personalization engines, recommendation systems, and ML models
Enable seamless integration of AdTech, CMS, and DXP platforms for unified marketing operations




Collaborate with cross-functional teams to ensure data-driven marketing strategy and execution
Monitor and report on marketing performance metrics and lead performance enhancement initiatives

Key Requirements:
8 to 12 years of experience in MarTech, CRM, and Data Analytics roles
Proven expertise in Salesforce Marketing Cloud, Salesforce Data Cloud, and CDP platforms
Solid hands-on knowledge of marketing automation, web analytics (GA4), Tableau, and data storytelling
Experience working with ML models in marketing contexts: lead scoring, segmentation, and churn prediction
Understanding of AdTech integrations, CMS/DXP systems, and recommendation engines
Demonstrated ability to partner with business and tech teams to drive measurable outcomes.

Key Attributes:
Strategic and analytical thinker with robust execution capability
High ownership and ability to work across functions in a quick-paced setup
Excellent communication and stakeholder management skills
Passion for marketing innovation and data-driven growth

📌 Martech & Data Analytics Gurugram (India)
🏢 Anika Industries
📍 India