About iBaby
iBaby is a premium baby retail brand offering parents in India a curated range of essentials across feeding, travel gear, bath & body, toys, and more. With stores in Gurgaon and Punjabi Bagh, and a growing e-commerce platform at ibabyxpress.com, we're on a mission to become India's most trusted destination for premium baby essentials.

About the Role
We're looking for a strategic, hands-on Digital Marketing Head to own and scale iBaby's entire digital presence — from performance marketing and e-commerce growth to SEO, brand building, and content. This is a leadership role for someone who can think in strategy but isn't afraid to get into the weeds — setting direction, building a small team, managing budgets, and being directly accountable for revenue and growth metrics across online and offline channels.

Key Responsibilities
Strategy & Leadership
• Own the digital marketing roadmap and P&L; across SEO, paid media, social, content, email/CRM, and marketplace channels.
• Set quarterly growth targets (traffic, CAC, ROAS, conversion rate, revenue) and report progress to leadership.




• Build, mentor, and manage a lean team of specialists/executives and external agencies/freelancers as needed.
• Manage and allocate the digital marketing budget across channels for maximum ROI.

Performance Marketing & E-commerce Growth
• Plan and oversee paid campaigns across Google Ads, Meta Ads, and marketplace advertising (Amazon/Flipkart, if applicable).
• Own Shopify store strategy — CRO, landing pages, collections, product listings, and checkout funnel optimization.
• Track and improve key funnel metrics: traffic, AOV, conversion rate, repeat purchase rate, and customer LTV.

SEO & Organic Growth
• Set and oversee the SEO strategy — on-page, off-page, technical, and local SEO.
• Ensure the team executes keyword research, content optimization, link-building, and technical audits effectively.
• Oversee local SEO and business listing management (Google Business Profile, Justd

📌 Head Of Digital Marketing Gurugram
🏢 iBaby
📍 Gurugram