Senior Marketing ManagerJob Summary

We are looking for an experienced and results-driven Senior Marketing Manager to lead marketing strategy, strengthen brand presence, generate qualified leads, and drive business growth. The ideal candidate will have strong expertise in digital marketing, brand management, campaign planning, market research, and team leadership.

Key Responsibilities
Develop and execute integrated marketing strategies aligned with business objectives.
Plan and manage digital, social media, email, content, and performance marketing campaigns.
Lead brand positioning, messaging, and communication initiatives.
Conduct market research and analyze customer, competitor, and industry trends.
Manage marketing budgets, agencies, vendors, and external partners.
Monitor campaign performance and optimize activities based on KPIs and ROI.
Collaborate with sales, product, business development, and leadership teams.
Generate and nurture qualified leads through effective marketing programs.
Oversee content development, including websites, social media, presentations, and marketing collateral.
Track marketing metrics and prepare regular performance reports for senior management.
Lead, mentor, and develop the marketing team.
Identify recent marketing channels, partnerships,



and growth opportunities.

Requirements
Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
3–10 years of relevant marketing experience, preferably with managerial responsibility.
Strong knowledge of digital marketing, SEO/SEM, social media, content marketing, CRM, and marketing analytics.
Proven experience managing marketing campaigns and budgets.
Solid analytical, strategic, communication, and leadership skills.
Ability to manage multiple projects and meet deadlines in a quick-paced workplace.
Experience with tools such as Google Analytics, Google Ads, Meta Ads, CRM platforms, and marketing automation tools is preferred.

Key Performance Indicators
Lead generation and conversion
Marketing ROI and campaign performance
Brand awareness and engagement
Customer acquisition and retention
Website traffic and digital performance
Revenue contribution from marketing initiatives
Team and agency performance

Pay: ₹20,500.00 - ₹24,000.00 per month

Benefits:
Cell phone reimbursement
Commuter assistance
Flexible schedule
Health insurance
Internet reimbursement
Provident Fund

Work Location: In person

📌 Senior Marketing Manager Amritsar
🏢 NEWLOTUS INFRA
📍 Amritsar