Responsibilities
Research industry topics to produce original content that drives leads and traffic using SEO best practices.
Develop content for blogs, websites, products, and social media, for clients and in-house projects.
Analyze content marketing metrics and adjust as needed.
Measure impact and perform analysis.
Proofread content for errors and inconsistencies.
Edit content produced by other team members.
Edit and polish existing content to improve readability.
Identify customer needs and recommend current content to fill gaps.
Collaborate with other departments on recent content ideas.
Take on any other content-related work assigned by the Director or team lead.
Requirements
2 to 3 years of experience in content writing
Knowledge of SEO and web traffic metrics
Positive organizational and time-management skills
Excellent written and verbal communication
Proficiency in MS Excel, PowerPoint, and Word