The Coco Factory is India's first brand dedicated to coconut-based food and personal care products. We create 100% natural, vegan-friendly products designed for up-to-date lifestyles, combining purity, farmer partnerships, and quality.
Role Overview
We are looking for a Performance Marketing Intern to support our digital advertising and online growth initiatives. The role provides practical exposure to paid advertising, campaign analysis, audience targeting, and digital performance tracking.
Candidates with prior experience in Meta Ads or performance marketing are preferred, but motivated freshers with relevant knowledge are encouraged to apply.
Key Responsibilities
Assist in planning and managing Meta Ads campaigns
Monitor campaign performance and key metrics
Assist with audience research and targeting
Track leads, conversions, sales, ROAS and other performance metrics
Assist with campaign optimization
Prepare regular performance reports
Analyze campaign data and identify areas for improvement
Conduct competitor and market research
Support online customer acquisition and sales campaigns
Assist in testing different creatives, audiences, and campaign approaches
Requirements
Basic understanding of digital marketing
Knowledge of Meta Ads is preferred
Previous performance marketing experience is an advantage
Basic understanding of CTR, CPC, CPM, ROAS and conversion metrics
Positive analytical and problem-solving skills
Positive Excel/Google Sheets skills
Willingness to learn and work with data
Good communication skills
Preferred Skills
Meta Ads Manager
Google Analytics
Excel/Google Sheets
Digital marketing fundamentals
Basic knowledge of e-commerce marketing