Role Overview

We're looking for a Marketing & Branding Manager who can wear two hats equally well — building and protecting brand identity, while also executing high-impact offline marketing campaigns and streamlining marketing operations through automation. This is not a purely creative or purely operational role; we need someone who can think strategically about brand positioning, get hands-on with on-ground activations, and use marketing automation tools to scale efficiency, reporting, and lead nurturing. You'll be the bridge between brand strategy, offline execution, and digital/marketing-ops efficiency.

Key Responsibilities

Branding

• Own and evolve the brand identity, voice, and guidelines across all touchpoints
• Develop brand positioning strategies aligned with business goals
• Ensure brand consistency across digital, print, packaging, and on-ground collateral
• Manage brand partnerships, sponsorships, and co-branding initiatives

Offline Marketing

• Plan and execute offline campaigns — events, exhibitions, retail activations, print media, OOH, and sponsorships




• Manage vendor relationships and negotiate costs
• Coordinate with sales/retail teams for in-store branding, merchandising, and trade marketing
• Track ROI and footfall/conversion impact of offline initiatives

Marketing Automation

• Set up and manage marketing automation workflows
• Use tools like HubSpot, Marketo, Zoho, ActiveCampaign, or similar to automate repetitive campaigns
• Build dashboards for campaign performance tracking and reporting
• Work with sales/CRM teams to automate lead handoff and follow-up sequences

Cross-functional

• Collaborate with design, content, and digital teams for integrated campaigns
• Manage marketing budgets across online/offline channels
• Present performance reports and brand health metrics to leadership

Key Skills

Robust understanding of brand strategy and positioning

Hands-on experience with offline/ATL marketing

Working knowledge of marketing automa

📌 Brand & Marketing Automation Manager Ahmedabad (India)
🏢 Shivalik Institute of Real Estate
📍 India