Digital Marketing & Social Media Executive

Company: Homeyards Developers
Industry: Real Estate
Job Type: Hybrid
Location: Sahastradhara Road, near Pacific Golf

About the Role

Homeyards Developers is looking for a creative and performance-driven Digital Marketing & Social Media Executive to manage our online presence, create engaging real estate content, and support digital marketing campaigns that generate quality leads.

Key Responsibilities
Manage and grow Homeyards Developers’ social media platforms, including Instagram, Facebook, LinkedIn, and YouTube.
Plan and execute monthly social media content calendars.
Create engaging content for real estate projects, including posts, reels, stories, videos, and promotional creatives.
Write captions, headlines, ad copy, and other marketing content.
Coordinate with designers, photographers, and video editors to develop high-quality content.
Plan and manage paid advertising campaigns on Meta Ads and Google Ads.
Monitor campaign performance, leads, engagement, reach, and conversions.
Research real estate trends,



competitors, and relevant social media trends.
Support SEO, website content, Google Business Profile, and other digital marketing activities.
Generate ideas for campaigns, offers, project launches, and brand awareness initiatives.
Track and prepare regular performance reports and suggest improvements.

Requirements
1–3 years of experience in Digital Marketing, Social Media, or a related field.
Positive understanding of Instagram, Facebook, LinkedIn, and YouTube.
Basic to valuable knowledge of Meta Ads and Google Ads.
Solid copywriting and communication skills.
Creative mindset with an understanding of visual content and current social media trends.
Knowledge of Canva or similar design tools will be an advantage.
Experience in the real estate industry is preferred but not mandatory.
Ability to work independently and manage multiple campaigns and deadlines.

What We’re Looking For
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📌 Social Media Manager Dehradun
🏢 Homeyards Developers
📍 Dehradun