Amazon Pay is the fintech arm of Amazon, building trusted, convenient, and rewarding payment experiences for millions of customers in India. We operate across two major merchant verticals: Online Merchants (serving 120MM+ customers on platforms like Zomato, Swiggy, Zepto, Blinkit, IRCTC, BookMyShow) and Offline Merchants (enabling Amazon Pay QR-based payments at organized national and regional retail chains across HCTP and non-HCTP categories.

We are looking for a Senior Marketing Manager to lead merchant marketing across both Online and Offline channels, driving customer awareness, adoption, and transaction share for the full suite of Amazon Pay Products, including Amazon Pay Balance (APB), Amazon Pay Later (APL), Amazon Pay UPI, and Smart Wallet.
As a Senior Marketing Manager for Merchant Marketing, you will own the end-to-end marketing strategy to grow Amazon Pay's presence and preference across India's online and offline commerce ecosystem. This is a full-stack marketing role spanning customer awareness campaigns, merchant co-marketing partnerships, rewards and offers strategy,



and data-driven growth programs.

On the Online Merchants side, you will work with merchants to drive upper-funnel awareness, design and execute HVE (High Visibility Event) partnerships (e.g., merchant sale events, co-branded campaigns), and drive preferential visibility for Amazon Pay instruments on merchant checkout pages. You will be STL for marketing funnel metrics (awareness to consideration to conversion).

On the Offline Merchants side, you will partner with national and regional brands and retailers to drive in-store customer adoption of Scan & Pay via Amazon Pay. This includes designing multi-pronged campaigns targeting customers (rewards, cashback), cashiers (incentive programs), and merchants (in-store merchandising and co-branding), as well as executing 360-degree campaigns with marquee partners. You will create BTL, in-store, and digital activations that drive measurable inc

📌 Senior Marketing Manager, Amazon Pay, External Merchants Bengaluru
🏢 Amazon
📍 Bengaluru