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Job Description:
Location: Chennai
Reports To: India Converter Leader
Employment Type: Full-time
Role Summary
The Converter Specialist is responsible for driving profitable growth within an assigned territory by acquiring new customers, expanding wallet share with existing accounts, and delivering value through application-based solutions. The role requires strong Converter and end customer engagement, solution-selling, and disciplined execution to meet sales, margin, and collection targets.
Key Responsibilities
Sales & Growth
• Achieve monthly/quarterly/annual revenue and product mix targets.
• Drive current business development (NBD) through prospecting, lead conversion, and pipeline management.
• Execute account plans and chance strategies in alignment with OP (Operating Plan) and OLCG goals.
Customer Engagement & Solution Selling
• Conduct regular customer visits, technical demos, trials, and joint application development.
• Possess and/or develop skill sets in Converter and automation processes.
• Identify customer needs and recommend adhesives/tapes solutions that improve process efficiency.
• Coordinate with technical service/application engineers to ensure successful trials and adoption.
Territory & Funnel Management
• Manage territory coverage, call cycles, and visit frequency to maximize reach and productivity.
• Maintain a healthy prospect funnel with accurate stage definitions, value, and probability.
• Use the designated CRM for lead tracking, meeting notes, action plans, and forecasting.
Commercial Excellence
• Prepare and negotiate proposals within pricing and discount guardrails.
• Ensure on-time invoicing, collections, and DSO adherence; resolve billing and payment iss
📌 Area Sales Manager – Converter Market Chennai
🏢 3M
📍 Chennai
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