Senior Digital Marketing & Social Media
Strategist

Hyderabad - Hybrid

Fulltime

Australia Shift: 7 am - 4 pm or 8 am - 5 pm IST

15 years experience

Overview:

We are
looking for a higher-level digital and social media strategist to grow our
business across several of our consumer brands. If you are someone with
stronger strategic and technical digital marketing experience, you are fit for
this role. You would be coordinating with our internal marketing team to drive
the overall direction of our digital and social media marketing. You need to plan,
execute, and manage online campaigns to build brand awareness, grow online
communities, and generate leads.

The role
would include:

• Developing the overall social
media and digital marketing strategy for our brands

• Planning and managing paid
advertising campaigns across Instagram, Facebook/Meta and TikTok

• Developing retargeting,
audience targeting and other digital advertising campaigns

• Looking at opportunities for
display/banner advertising and other digital media

• Developing campaigns




specifically designed to increase brand awareness, engagement and reach

• Coming up with engaging and
creative content concepts with the potential to go viral

• Developing influencer and
creator strategies, including identifying appropriate influencers and
organising product/PR-box seeding

• Looking beyond the obvious
influencers and identifying recent audiences and interesting collaborations

• Working with our existing
marketing team to brief and guide the content they produce

• Monitoring campaign performance and continually

• testing and improving what we
are doing

• Providing easy reporting on
what is working, what isn’t working and what we should do next

Senior Digital Marketing & Social Media
Strategist

Hyderabad

It is
important to note that, we are not looking for a social media person whose
main experience is into creating Canva posts, writing captions and scheduling
content. But we are looking for some

📌 Senior Digital Marketing Hyderabad
🏢 XTGLOBAL INFOTECH
📍 Hyderabad