Do you believe video is worth a thousand words when it comes to helping you decide what to buy online? Come join the team that is redefining how Amazon customers use videos to make better purchase decisions Our vision is to help customers discover and shop with confidence through trusted video content created by influencers and sellers. We will seamlessly blend content with commerce, inspiring and informing millions of customers through their buying journeys. At Amazon, we continuously look for opportunities to invent on behalf of our customers, helping them find and discover virtually anything they want to buy online. We are reshaping customer buying behavior on Amazon through these creator powered ‘Amazon Shopping Videos’, which includes both Livestreams as well as short-form videos.
We are looking for an analytical and results-oriented Sr. Product Marketing Manager to lead this Video/Social Commerce marketing charter for India. You will build and launch recent product marketing initiatives, drive Go-To-Market strategies and help drive awareness and traffic for the program.
You will be working closely with Business, Product, Business Intelligence and Tech teams to drive exponential growth for the program in the next 3 years. You will have exceptional product marketing, communication and stakeholder management skills, with the ability to work independently to deliver results. A successful candidate for this role will be an independent, creative problem-solver with excellent business acumen who can think big and has the ability to lead multiple projects simultaneously while managing competing deadlines.
Key job responsibilities
Grow adoption of ‘Amazon Shopping Videos’ by driving awareness, demand, and acquisition through marketing campaigns across multiple (onsite and offsite) digital channels.
Develop and deliver GTM strategies and frameworks, which are scalable and repeatable across various product feature launches.
Conduct customer research to develop insights