Job Description:

Position Details
Position Title: Trade Marketing Manager
Location: Raipur
Reporting to: Head – Marketing
Experience: 3–5 years (preferably in Building Materials / Steel / Cement / Paints / Industrial Products)
Type: Full time

Role Objective
To plan, execute, and manage trade marketing initiatives across India — partner engagement, and on-ground activation through impactful traditional and B2B marketing interventions.
This role will be responsible for vendor management, visual merchandising, expo participation, OOH, wall painting, and other marketing programs.

Key Responsibilities
Trade Marketing & Visibility: Execute trade marketing plans, drive dealer/distributor visibility, oversee fabrication and installation of visual merchandise.
Vendor Development & Management: Build and manage vendor networks, negotiate rates, ensure quality and compliance with brand guidelines.
Events, Exhibitions & B2B Engagements: Plan and execute expos, trade fairs, fabricator meets, and regional activations.
Traditional & Outdoor Media: Manage OOH campaigns,



liaise with outdoor agencies, and ensure monitoring and reporting.
Coordination & Reporting: Work with marketing and sales teams, prepare activity dashboards, and maintain alignment with business objectives.

Desired Skills & Attributes
Strong project execution and vendor management skills.
Knowledge of trade marketing and traditional media execution.
Experience managing multi-regional vendors remotely.
Creative and hands-on approach with robust negotiation skills.
Excellent communication and willingness to travel across India.

Qualifications
Graduate / Post-Graduate in Marketing, Business, or Mass Communication.
3–5 years of relevant experience in Trade / BTL / Channel Marketing (preferably in building materials, steel, cement, paints, pipes, or allied sectors).

What We Offer
Opportunity to lead pan-India trade marketing for a rapid-growing industrial brand.
Exposure to

📌 Marketing Manager For Trade Sale Product Steel Pipes And Structher Nagpur (India)
🏢 Vinayak Outsourcing Works
📍 India