FOUNDING CHIEF MARKETING OFFICER

Remote

20 Hours Per Week

Initial Equity Based Position

Up to 3% Equity

₹100,000 Per Month Salary Released at Agreed Revenue Milestone

Are You Looking for an Exciting, Rewarding Opportunity With a Company That Truly Wants You to Fulfil Your Potential?

“Believing there is opportunity is the first step in seeing those opportunities.”

The long-established and award-winning UK health and fitness brand Fit4Life is now building its next chapter through EV1 Global Health Technology.

EV1 is creating a new health and wellness platform designed to bring nutrition, exercise, mindset and personal goal setting together within one intelligent, engaging app.

Built on more than 20 years of real-world experience in the health and fitness industry, EV1 combines proven industry knowledge with modern technology, AI and behavioural engagement to create something genuinely different in digital wellness.

We are now building the team that will help take EV1 to market and scale it globally.

The simplest way to describe it?

The antidote to rigid health tracking.

Think: if Duolingo and WHOOP had a baby.

We are combining the addictive engagement, gamification and habit building psychology of Duolingo with the premium, data driven wellness experience associated with WHOOP, then giving it EV1’s own personality.

The result is a wellness platform designed to make getting healthier feel engaging, rewarding and genuinely enjoyable, not like another dashboard telling you everything you are doing wrong.

EV1 is funded. Significant investment has already gone into the company, product and infrastructure. The MVP is approximately 90% complete following more than 12 months of detailed development.

I’m Luke Hamer, a British entrepreneur and four time National Fitness Award winner with more than 25 years of experience in the health and fitness industry. I’ve spent my career building businesses, brands and teams in this space, and EV1 is the culmination of that experience.

Now we are looking for an exceptional marketing operator in Pakistan who wants to become part of the founding team and help take EV1 to market.

Read This First: Equity and Compensation

This opportunity is designed for someone who wants more than another marketing job.

The successful candidate will initially receive 2% equity in EV1.

A further 1% equity can be earned through agreed performance and company milestones.

That creates the opportunity to own up to 3% of EV1.

The position is initially equity based while we complete the final phase of the MVP and prepare for commercial launch.

Once the agreed revenue milestone is achieved, a salary of ₹100,000 Per Month Salary Released at Agreed Revenue Milestone per month will activate for the 20 hour per week position.

The salary, responsibilities and working arrangement can then continue to develop as EV1 grows.

If you are looking exclusively for an immediate salary, this position will not be suitable.

If you want the opportunity to join an ambitious, funded wellness company before launch, earn meaningful equity and play a major role in building the marketing operation from the ground up, keep reading.

This Is Not a Traditional CMO Position

We are not looking for someone who creates presentations, delegates everything and waits for a team to execute.

We need a hands on, technically capable marketing leader.

You will strategise.

You will lead.

But you will also execute.

At this stage of EV1, that distinction is critical.

You should be equally comfortable analysing a funnel, creating a campaign, reviewing content, configuring automation, checking tracking, speaking to an influencer, building a landing page and deciding what the team needs to do next.

You should not require a developer every time something technical needs configuring.

High Level Technical Capability Is Critical

You do not need to be a software developer.

You do need to be technically independent.





You should be comfortable working directly with modern marketing technology including CRM systems, marketing automation, website and landing page builders, analytics, conversion tracking, Meta Pixel, Meta Ads Manager, TikTok Ads Manager, email journeys, segmentation, funnels, dashboards, AI tools, creative systems and operational integrations.

Experience with ActiveCampaign, GoHighLevel or comparable CRM and automation platforms is highly desirable.

You should understand how marketing systems connect together and be capable of troubleshooting normal marketing technology issues without constant hand holding.

Hands On Execution Is Non Negotiable

EV1 needs someone who can think at CMO level but still execute.

You may be reviewing the marketing strategy in the morning and working directly on content, automation, analytics or influencer outreach later that day.

You should be comfortable getting involved personally rather than believing every operational task belongs to somebody else.

As EV1 grows, your team and resources can grow with it.

Right now, we need a builder.

Organic Social, Content and UGC

Our initial launch strategy is heavily organic.

Before substantial paid advertising budgets are released, we want to understand what messaging, content, audiences and creative concepts actually work.

You should have proven experience growing social media accounts and understanding TikTok, Instagram, Reels, Shorts and modern short form content.

You should understand hooks, retention, storytelling, calls to action, creative testing and why some content travels while other content dies.

You should also be capable of creating and directing high quality UGC at volume.

Copywriting and Brand

EV1 has a distinctive personality.

We are not building another sterile health app.

You need to understand how to communicate clearly, emotionally and persuasively while protecting a consistent brand voice.

Strong copywriting ability is therefore essential.

You should be capable of developing campaign concepts, hooks, scripts, landing page messaging, email copy and social content.

Influencer and Creator Marketing

Creator partnerships will form an important part of EV1's growth strategy.

You should be comfortable identifying creators, contacting them, negotiating opportunities and getting on calls when necessary.

We want somebody who can build relationships, not simply send generic outreach emails.

Previous influencer marketing experience is highly desirable.

Paid Acquisition

Once our organic data gives us confidence in the audiences, messaging and creative that convert, EV1 will begin scaling paid acquisition.

You should therefore have practical experience with Meta paid advertising and TikTok paid advertising.

You should understand CAC, conversion rates, attribution, creative testing, audience testing and campaign optimisation.

We are looking for someone who makes decisions from evidence rather than guesswork.

CRM, Retention and Automation

Acquisition is only one part of the job.

You should understand customer journeys after acquisition.

That includes email nurture, segmentation, lifecycle communication, retention campaigns, reactivation, automation and behavioural messaging.

EV1 is being built around intelligent systems, so you should enjoy improving processes and eliminating unnecessary manual work.

Data and Analytics

You should be comfortable with numbers.

That means understanding performance dashboards, Google Analytics where appropriate, attribution, conversion rates, engagement, retention, acquisition costs and marketing efficiency.

When something works, we want to understand why.

When something fails, we want to understand why.

Then we adapt quickly.





AI Should Make You Better, Not Lazier

We expect our marketing team to use AI.

Used properly, AI should dramatically increase the speed and quality of marketing execution.

But EV1 does not want generic AI content flooding its channels.

You should understand how to use current AI tools for research, ideation, analysis, content production, creative development and automation without sacrificing originality, quality or EV1's tone of voice.

You Will Have a Marketing Engine Behind You

We are building our own internal Marketing Command Centre to help operate EV1's marketing function.

It brings together our marketing systems, strategies, KPIs, tasks, testing, performance data and AI driven learning.

The objective is simple.

Every campaign teaches the next campaign.

Every result creates data.

Every useful insight gets fed back into the system.

As CMO, you will be responsible for operating and continuously improving this marketing machine, assigning work, reviewing performance and turning its intelligence into action.

Leadership

You will work directly with the founder and manage members of the marketing team, including our Social Media and Content function.

We want someone who sets high standards but can also create an energetic, ambitious working setting.

You should be proactive.

If you see a problem, raise it.

If you see an opportunity, pursue it.

If something can be improved, improve it.

What We Are Looking For

We are particularly interested in candidates who can demonstrate strong consumer marketing experience, ideally within mobile apps, wellness, fitness, technology, subscription products or another high growth consumer environment.

B2B marketing experience is also valuable because EV1 has future B2B opportunities.

Most importantly, we want evidence.

Show us accounts you have grown.

Show us campaigns you have run.

Show us creative you have produced.

Show us measurable growth.

Show us testimonials or references that support what you say you can do.

We care much more about what you have actually achieved than impressive sounding job titles.

Why EV1?

Most marketing positions ask you to join after the foundations have already been built.

This one gives you the opportunity to help build them.

The product is approaching launch.

The technology is being built.

The marketing intelligence infrastructure is being built.

The company has already received significant investment.

And the successful candidate will have the opportunity to own up to 3% of what they help create.

We are looking for somebody in Pakistan who sees that opportunity and wants to run with it.

If that sounds like you, we want to hear from you.

Send your CV and your portfolio with examples of your strongest work, campaigns, social growth, content, measurable results and any relevant testimonials.

Show us what you have built.

I look forward to speaking with successful candidates very soon.

Luke Hamer

Pay: Up to ₹200,000.00 per month

Application Question(s):

- Marketing Experience

Do you have at least 3 years of hands on digital marketing experience, with demonstrable results growing a brand, product, audience or consumer business?

- Hands On Execution

Are you comfortable personally executing marketing work, including content, analytics, AI tools, paid social and marketing technology, rather than only managing a team?

- Technology and AI Capability

Are you highly tech savvy and able to work quickly and independently across AI tools, marketing platforms, analytics, CRM systems, website builders and other digital software without requiring significant technical support?

- Equity and Compensation

This is initially an equity ownership based role of 20 hours per week, with up to 3% equity ownership and a ₹100,000 Per Month Salary Released at Agreed Revenue Milestone monthly salary activating once the agreed company revenue milestone is achieved. Are you comfortable with this structure?

Language:

- English (Required)

Work Location: Remote

📌 Chief Marketing Officer (India)
🏢 EV1 Global Health Technology
📍 India