Role Overview

We are hiring a Meta Ads Specialist with hands-on experience in managing international ad accounts for both service-based and e-commerce projects. The ideal candidate should also have a good understanding of social media marketing and be able to create, manage, and optimize campaigns focused on performance and growth.

Key Responsibilities

• Plan, manage, and optimise Meta Ads campaigns across Facebook and Instagram, including awareness, consideration, and conversion-focused campaigns.

• Handle international projects with tailored audience targeting, budgeting, bidding, and scaling strategies.

• Perform audience research, interest targeting, retargeting, and A/B testing to improve campaign performance.

• Create and manage campaign structures, ad sets, and creatives aligned with performance goals.

• Monitor key performance indicators such as CTR, CPC, CPA, ROAS, and conversions.

• Conduct account audits and provide actionable insights for ongoing optimisation.

• Collaborate with design and content teams to develop high-performing ad creatives.





• Prepare regular performance reports and share insights with internal teams or stakeholders.

• Support overall social media marketing efforts through campaign planning, audience understanding, and platform-based growth strategies.

Required Skills and Qualifications

• Minimum 1 year of hands-on experience in Meta Ads (Facebook & Instagram).

• Proven experience in handling international ad accounts.

• Experience with both service-based and e-commerce projects.

• Solid understanding of campaign objectives, audience targeting, and funnel-based advertising.

• Proficiency in Meta Ads Manager, Meta Pixel, and conversion tracking setup.

• Ability to analyse performance data and optimise campaigns accordingly.

• Strong communication and reporting skills.

• Familiarity with social media marketing concepts and campaign planning.

• Familiarity with Google Ads will be an added advantage.

📌 Meta Ads Specialist (India)
🏢 Webindia
📍 India