05 Oct
|
Titan
|
Bengaluru
Job Requirements
Manage and optimize performance marketing campaigns across marketplace platforms such as Amazon, Flipkart and other relevant e-commerce channels.
* Drive GMV, sales and traffic through efficient deployment of advertising budgets.
* Monitor key performance metrics such as:
* ROAS / ACOS
* Spend
* Sales / GMV
* Impressions
* CTR
* CPC
* Conversion Rate
* Analyze campaign, SKU, keyword and targeting-level performance to identify opportunities for optimization.
* Manage budgets, bids, targeting and campaign structures to maximize campaign performance.
* Identify high- and low-performing SKUs, categories, keywords and campaigns and take corrective actions.
* Work closely with e-commerce, category, sales,
merchandising and creative teams to improve campaign performance.
* Support marketplace event planning and execution during key periods such as Big Billion Days, Great Indian Festival and other major sales events.
* Prepare regular performance reports and translate data into clear business insights and actionable recommendations.
* Continuously experiment with targeting, bidding, creatives, budgets and campaign structures to improve campaign efficiency.
* Stay updated on marketplace advertising platforms, current features and evolving performance marketing practices.
📌 Marketing Executive-Performance Marketing (Bengaluru)
🏢 Titan
📍 Bengaluru