05 Oct
|
Jobgether
|
India
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Sr. Manager of Copy and Brand Storytelling based in India.
This is a senior creative role for someone who can make a brand impossible to ignore through sharp, culturally relevant storytelling.
You’ll own the voice of the brand across campaigns, social, retail, partnerships, launches, and emerging channels.
Working closely with creative, brand, social, growth, e-commerce, retail, and legal teams, you’ll turn ideas into work that feels distinctive and human.
You’ll also mentor a Junior Copywriter, helping develop their craft while creating space for independent thinking and ownership.
The role combines hands-on writing with big-picture concept development, from campaign platforms and scripts to naming and entirely new brand identities.
You’ll have significant creative freedom and the opportunity to push the brand in new directions without losing its core personality.
The ideal environment is rapid-moving, collaborative, low-ego, highly ambitious,
and genuinely committed to doing exceptional creative work.
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Accountabilities:
• Own and continuously evolve the brand voice across campaigns, product launches, social, retail, partnerships, and other customer touchpoints.
• Manage and mentor a Junior Copywriter through creative direction, thoughtful feedback, coaching, and opportunities to build independent ownership.
• Write and develop scripts for TV, social, digital, brand campaigns, and emerging formats.
• Create campaign concepts, messaging frameworks, naming, brand narratives, and other creative platforms.
• Partner with the Social Media Manager to develop social-first concepts, recurring content, and culturally relevant ideas.
• Collaborate with the Art Director, Creative Director, and senior Brand leadership to develop new brands from the ground up, including positioning, naming, voice, messaging, and launch strategy.
• Develop
📌 Sr. Manager of Copy and Brand Storytelling (India)
🏢 Jobgether
📍 India