Role Overview
The E-commerce Marketplace Manager will own the end-to-end commercial growth and operational health of our brand across multiple e-commerce marketplaces. This role requires a unique balance of analytical marketing (PPC and SEO), meticulous inventory management, and premium brand storytelling to succeed in distinct mass-market and luxury digital environments.
Key Responsibilities
1. Growth & Channel Management
• Platform Performance: Drive monthly and quarterly revenue targets while maintaining healthy contribution margins on mass platforms like Amazon India and premium/luxury portals like Tata Cliq Luxury and Nykaa.
• Key Account Relations: Build and leverage strategic relationships with marketplace Category Managers to secure prime visibility, homepage banners, and participation in exclusive site events.
• Event Planning: Plan and execute commercial strategies for major platform sale events (e.g., Amazon Excellent Indian Festival, Nykaa Pink Friday Sales)
Own product discovery by executing high-quality marketplace SEO, writing clear descriptions, and managing A+ content / Brand Registry setups.
• Luxury Compliance: Ensure the brand maintains premium visual positioning on high-end nodes like Tata Cliq Luxury, matching exact formatting, imagery, and storytelling guidelines.
• Stock & Core Mapping: Coordinate with internal ERPs to ensure accurate mapping of SKU codes, style IDs, and marketplace listings.
3. Marketplace Advertising & Analytics
• Performance Marketing: Direct and optimize platform-specific ad budgets (Amazon Sponsored Ads, Nykaa native banners) to lower ACOS/TACOS while boosting ROAS.
• Data-Driven Adjustments: Review daily performance dashboards to adjust keyword bids, reprice dynamically to defend the "Buy Box", and react to competitor movements.
4. Operations & Supply Chain Sync
• Fulfillment Modeling: Manage diverse operational structures per platform, including Fulfillment