About WhyDonate
WhyDonate is a European fundraising and crowdfunding
platform operating in 19 language markets, trusted by
thousands of individuals, non-profits, and organizations
to raise funds for causes that matter. We operate on a
0% platform fee model and are growing rapidly across
Europe. Our fully remote team of 40+ people works across
functional pods, moving fast with a robust bias for impact.
We are AI-forward in everything we do.

About the Role
You will own the entire tracking and measurement layer
across every paid channel we run - Google Ads, Meta,
Bing, and Reddit. That means setting it up correctly
from scratch, debugging it when it breaks, and testing
it continuously so that every euro of ad spend is
attributed to the right outcome.

This is a hands-on technical role. You will be in Cloudflare Zaraz daily. You will write and debug triggers.
You will test conversion events across browsers and
devices before a campaign goes live. You will be the
person the team comes to when a number does
not look right.

What You'll Own

Tracking Setup & Implementation




- Build and maintain the full tracking architecture
across Google Ads, Meta, Bing, and Reddit etc - pixels,
conversion APIs, and server-side tracking where
needed
- Own Cloudflarte Zaraz end to end: tag creation, trigger configuration,
variable setup, and version control
- Implement and maintain conversion tracking for every
key event: fundraiser sign-ups, donations, form
submissions, and any custom event the team needs
measured
- Set up and maintain UTM parameter standards across
all paid campaigns a single, consistent convention
that makes reporting reliable
- Configure and maintain events, conversions, and
custom dimensions that support paid media reporting

Debugging, Testing & Quality Assurance
- Test every tracking implementation before a campaign
launches - across browsers, devices, and ad blockers
- Run a monthly tracking health audit across all paid
channels - verify every conversion event is f

📌 Paid Media Tracking Specialist (India)
🏢 Whydonate: Crowdfunding & Fundraising Platform
📍 India