Company Description Loft PR is a boutique communications and brand strategy studio partnering with fashion, jewelry, and lifestyle brands to build distinctive identities. The team focuses on crafting compelling narratives that strengthen brand positioning and resonate with target audiences. Loft PR specializes in securing media visibility and designing influencer and celebrity collaborations that spark meaningful conversations. The studio emphasizes creative, impact-driven campaigns that help clients stand out in competitive markets. Joining Loft PR offers exposure to dynamic brands and hands-on experience in up-to-date public relations and brand communications.
Role Description As a Public Relations Intern at Loft PR, you will support the team in executing day-to-day PR activities for fashion, jewelry, and lifestyle clients. This internship role is on-site and based in Mumbai, where you will assist with drafting press releases, preparing media materials, and maintaining media and influencer databases. You will help coordinate media outreach, track coverage,



and support event planning and logistics for launches, shoots, and collaborations. The role includes monitoring industry trends, compiling reports, and assisting with social media and brand communications as needed. You will work closely with the PR team to learn best practices in client servicing, media relations, and campaign execution.
Qualifications
• Strong public relations foundation, including skills in Public Relations and Media Relations.
• Ability to draft and format Press Releases and other PR collateral clearly and professionally.
• Excellent Communication skills, both written and verbal, with attention to detail and tone.
• Understanding of Strategic Communications, including message development and brand positioning.
• Enrollment in or completion of a program in communications, public relations, marketing, or a related field.
• Interest in fashion, jewelry, and lifestyle sectors, with awareness of curr

📌 Public Relations Intern (Mumbai)
🏢 LOFT PR
📍 Mumbai