About IdeateLab

IdeateLab is a leading digital creative agency based in the vibrant heart of Mumbai, known for redefining the boundaries of creativity and innovation. We’re on an ambitious journey to become India’s No.1 AI-driven creative agency, revolutionizing how brands think, create, and communicate. Our mission is straightforward — to fuse human imagination with the power of artificial intelligence, delivering smarter, faster, and more impactful creative solutions.

Role Overview

We’re looking for a next-generation copywriter, someone who thinks strategically, writes fearlessly, and works hand-in-hand with AI to craft ideas that move people and brands alike. This isn’t just a traditional copywriting role, it’s for someone who uses AI as a creative partner, leveraging tools to ideate, experiment, and elevate storytelling to new heights.
You’ll conceptualize big ideas, craft high-impact copy, and use AI tools to enhance creative outputs, from campaigns and decks to digital storytelling and real-time content creation.

Key Responsibilities

• Develop original,



AI-enhanced concepts and campaigns across digital, ATL, BTL, and integrated platforms.
• Write compelling, intelligent copy for ads, films, websites, social media, and brand experiences.
• Collaborate with Art, Strategy, and Client Servicing teams to deliver insight-led, tech-powered creative work.
• Experiment with AI tools (for ideation, tone optimization, scripting, trend mining, etc.) to boost creative efficiency and innovation.
• Lead creative brainstorms and confidently present AI-augmented ideas and campaigns to clients.
• Maintain brand voice consistency across all channels.
• Stay on top of emerging creative technologies, AI tools, and content trends.
• Manage multiple briefs and deadlines while pushing the boundaries of creative quality.

Skills & Experience

• 5–7 years of experience in advertising, digital, or content marketing agencies.
• A strong portfolio showcasing sharp conceptual thinking, versati

📌 Creative Copywriter – Mythology (Mumbai)
🏢 IdeateLab
📍 Mumbai