Associate – Category ManagementLocation: Gurgaon
Experience: 1–3 Years
Employment Type: Full-time
Function: Category & Business Development
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About LifeCraft4ULifeCraft4U is a lifestyle and experiences platform built around one straightforward idea — helping people “Step Into More.”
We bring together meaningful experiences across Wellness, Fitness, Yoga, Music, Art, Dance, Culinary, Travel, Learning, Astrology and other lifestyle categories, enabling people to discover, learn, connect and experience more.
We are looking for a dynamic and entrepreneurial Associate – Category Management who can help us build and scale these categories from the ground up.
The RoleAs an Associate – Category Management, you will own the day-to-day development of assigned categories. You will identify the right instructors, creators, studios, experts, experience providers and partners; bring them onto the platform; help create compelling programs and offerings; and work with internal teams to drive visibility, engagement and revenue.
This is a hands-on role combining category development, partner acquisition, relationship management, content curation and business growth.
Key Responsibilities1. Category Development
• Build and grow assigned categories by identifying gaps, opportunities and emerging trends.
• Research and identify relevant instructors, experts, studios, creators, experience providers and brands.
• Develop a strong and differentiated category portfolio for LifeCraft4U.
• Track category performance and recommend new programs, offerings and partnerships.
2. Partner Acquisition & Onboarding
• Identify, approach, pitch and onboard quality partners across assigned categories.
• Explain LifeCraft4U's proposition, commercial model and platform benefits to potential partners.
• Coordinate the complete onboarding process, including documentation, commercial terms, profiles, programs and availability.
• Build strong and long-term relationships
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