SRMB STEEL | JOB DESCRIPTION
Lead Success Head
CRM wing: owner of the lead lifecycle, from capture to conversion
Position
Lead Success Head
Wing
CRM. Peer to the CRM Head (Non-Lead), who owns existing-relationship CRM
Mandate
Convert generated demand into sales. Own every lead from capture to closure
Function
CRM, Sales and Marketing
Grade / Level
General Manager
Reports to
Technical Services Head
Works across
Digital Marketing, DAP-GTM, and the zonal TMT and VAS sales teams
Experience
10 to 12 years in CRM, lead management, inside sales or sales operations

1. Why this role exists
SRMB is about to spend real money generating demand through digital, DAP and the field. That spend is wasted the moment a lead sits unanswered. In this industry, as in every other, the leads that convert are the ones answered quick, followed up without fail, and worked to a decision. Today there is no single owner making sure that happens. Leads leak, and leaked leads are lost revenue.
The Lead Success Head closes that gap.



This is the CRM-wing role that owns every lead from the moment it is captured to the moment it converts or is closed out. It sets the response-time discipline, qualifies and routes leads to the right sales hands, chases follow-up, plugs the leaks, and reports conversion as a hard number. Where the CRM Head owns the existing relationship, this role owns the new one.

2. What this role owns
• The full lead lifecycle. Every lead from Digital, DAP and the field, from capture through qualification, routing, nurturing and conversion.
• Speed to lead. The response-time discipline. Industry evidence is blunt: a lead answered in minutes converts far better than one answered in days.
• Qualification and routing. Score leads, route them to the right zone or fabricator team fast, and make sure nothing sits idle.
• Leakage control. Track every lead to an outcome, chase the ones going cold, and reactivate the dormant ones.
• CRM and the feedback loop. Keep the CRM clean and live, and

📌 Customer Success Lead (Kolkata)
🏢 SRMB Steel
📍 Kolkata