Earthful is a plant-based nutrition brand for women's health, backed by Fireside Ventures and V3 Ventures. Every product we ship carries this role's work on it — the pack on the shelf, the leaflet inside the box, and the images that convince someone to buy it online. This role owns that whole visual chain, from first concept to a vendor's print floor.
Role Overview
This role owns packaging and graphic design for Earthful's new product launches — primary packaging design, leaflets, product mockups, and the digital creative (website and e-commerce assets) that goes with every launch. You'll work directly with print vendors to get designs production-ready and color-accurate, and you'll be the one who keeps every final file organized and easy to find. You'll work closely with the Creative Strategist on brand direction, and with Compliance and Procurement on what has to appear on a label and what a vendor can actually produce.
What You'll Own
Packaging Design
• Design new packaging (primary packaging)
for new product launches, from concept through to print-ready files — volume varies by launch cadence
• Make content edits to existing packaging designs whenever required — ingredient list updates, claim changes, or regulatory-driven edits
Digital & E-Commerce Creative
• Create website listing images, product creatives, and static assets for new launches — typically around 10 images per product, depending on launch requirements
• Design leaflets for new product launches
Mockups & Design Approval
• Produce product mockups for stakeholder review, so every design gets a explicit final approval before it goes to print or goes live
Vendor & Print Production Coordination
• Understand and coordinate with vendors on print preview files, ensuring design and illustration approvals happen accurately and on time
• Check print proofs against the approved design for color accuracy (Pantone/CMYK) and illustration fid