Location: Mumbai — in-office
Experience: 2–5 years
Reports to: Head of Growth
Team: Growth

About EDT
EDT — short for Everyday Design and Technology — is a Mumbai-based consumer appliance brand founded in 2025 by Naiyya Saggi and industrial designer Vyasateja Rao. The premise is easy and a little stubborn: the everyday devices in Indian homes have been upgraded for decades, but almost never genuinely rethought.
Our first product, LUMA, is India's first 360° PureGlass™ air-fryer oven with NutriRetain™ — a transparent borosilicate bowl, so your food touches only glass. It sold out twice during its preorder cycle and went on to become one of the standout D2C appliance launches on Amazon India this year. FLOW, a PureGlass precision kettle, followed, and we have extended the design language further with Origin Orange. We are now moving into new categories, including beauty-tech.
We sit deliberately between mass-market and ultra-premium: better design, safer materials, honest claims, priced within reach of a modern premium household. We have now launched Airfryers, Kettles,



hairdryers and a lot more in the pipeline.
A lot of this has been built by a small team in Mumbai, with real input from customers who have co-created products with our design and engineering teams. Plenty is still unbuilt — including the shape of the role you are reading about.

The role
edtworld.com is where our brand is fully ours — no algorithm in between, no category page to fight for. Right now it is a good store. We want it to be a compounding one. You will own the Shopify storefront and the entire lifecycle layer that sits behind it, and you will be the person who decides what we test next.

What you'll own
• The edtworld.com Shopify storefront end to end — merchandising, PDPs, collection pages, cart and checkout experience, site speed, and the app stack behind it.
• Conversion rate. Diagnose where the funnel leaks, fix it, prove it moved.
• Lifecycle and CRM across email, WhatsApp and SMS — w

📌 C Shopify (Mumbai)
🏢 EDT
📍 Mumbai