The ideal candidate will be a creative and analytical thinker. They will be able to conduct insightful market research to establish a marketing strategy that will effectively reach the target audience. They should be comfortable evaluating the marketing process, and work to critique and improve its outcomes.
Responsibilities
BTL Activities: Plan and execute BTL campaigns, activations, kiosks, roadshows and promotional activities.
School Outreach: Regular school/college visits and relationship building with Principals, Counsellors and key stakeholders.
Seminars & Events: Organize seminars, career counselling sessions, workshops and student engagement activities.
Lead Generation: Generate quality student leads through offline outreach and institutional engagement.
Student Conversion:
Coordinate with the admissions team for lead follow-up and conversion.
Market Outreach: Identify new schools, institutions and potential markets for student acquisition.
Reporting: Maintain MIS for visits, activities, leads, conversions and campaign performance.
Qualifications
• Bachelor's degree in marketing or related field
• 2 - 3 years of relevant experience
• Strong analytical, communication, time-management and creativity skills
• Robust ability to focus on customer/market and take initiative Experience with social media
• Interested candidates can share their updated resume
[email protected]
📌 Senior Executive (Patna)
🏢 Amity University
📍 Patna