About the RoleWe are looking for a Creative Lead to own the creative direction and brand expression for Outlet Mall of India (OMI).
The role will be responsible for developing strong campaign ideas, shaping the brand’s visual and creative language, and leading the internal creative team across digital, social, retail, OOH, events and experiential communication.
The ideal candidate is a strong conceptual thinker with excellent visual judgement, a sharp understanding of brands and culture, and the ability to turn business objectives into distinctive, consumer-relevant creative ideas.

Key Responsibilities1. Creative Strategy & Campaigns
• Lead creative direction for major brand, marketing and consumer campaigns.
• Translate business and marketing objectives into strong creative concepts.
• Develop campaign thoughts, creative territories, key visuals and communication directions.
• Lead creative development across festive, seasonal, shopping, store launches, events, F&B;, tenant and brand-building campaigns.
• Ensure campaigns can be effectively adapted across social, digital, OOH, events,



influencer marketing and on-ground experiences.

2. Brand & Creative Direction
• Own and evolve OMI’s creative identity and visual language.
• Ensure consistency across digital and physical consumer touchpoints.
• Maintain high standards across typography, imagery, composition, storytelling and overall brand expression.
• Keep the brand fresh, contemporary and differentiated.

3. Creative Team Leadership
• Lead and mentor the internal creative team across graphic design, video, CGI and AI content.
• Set creative direction, allocate work and provide clear, constructive feedback.
• Build a culture of solid conceptual thinking, experimentation and quality execution.
• Ensure the team can independently manage day-to-day creative requirements while maintaining robust oversight of key campaigns.

4. Creative Quality & Review
• Act as the creative quality gate for major consumer-facing comm

📌 Creative Lead (Mumbai)
🏢 Outlet Mall of India
📍 Mumbai