JOB DESCRIPTION:

Position: Meta Ads Manager
location: Vadapalani, chennai
Company : IBSFINCORP
Experience : Minimum 2 years in Meta ads, Google ads

About the Role
We are looking for a hands-on Meta Ads Manager to manage and optimize Facebook & Instagram advertising campaigns focused on generating high-quality leads and measurable business results for our financial products.

Key Responsibilities
• Plan, launch and manage Meta Ad campaigns across Facebook & Instagram.
• Develop campaign, ad set, audience and targeting strategies. • Manage lead-generation campaigns and optimize CPL, lead quality, SQLs and ROAS.
• Conduct audience, creative and campaign-level A/B testing. • Monitor campaign performance and continuously optimize budgets.
• Analyze campaign performance by location, product, audience and creative. • Work closely with VRM, Sales and CRM teams to track lead quality and conversion.
• Track the funnel from Lead → MQL → SQL → Login → Disbursement.
• Prepare regular performance reports and provide actionable insights.




• Coordinate with the creative team for performance-oriented posters, videos, carousels and other ad creatives.

Mandatory Requirements
• Minimum 2 years of hands-on Meta Ads experience.
• Strong knowledge of Meta Ads Manager and Lead Generation campaigns.
• Experience in audience targeting, retargeting and campaign optimization.
• Solid understanding of CPL, CTR, CPC, CPM, Conversion Rate and ROAS.
• Good analytical and reporting skills.
• Ability to manage campaigns independently and work with performance targets.

Ideal Candidate
A data-driven, performance-oriented and hands-on digital marketer who can independently manage Meta campaigns, identify performance gaps, test new strategies and continuously improve campaign results.

Meta Ads – Mandatory | 2+ Years – Mandatory | Google Ads – Additional Weightage | Finance Industry – Preferred

📌 Meta Ads Manager (Chennai)
🏢 IBSFINCORP
📍 Chennai