Chief Marketing Officer (India)

Chief Marketing Officer (India)

05 Oct
|
RubbySide - Keep the Rubber Side Down!
|
India

05 Oct

RubbySide - Keep the Rubber Side Down!

India

The Hook
Most apps connect you to a screen. We connect you to the tarmac, the track, and the community.
Rubbyside is building the ultimate digital-to-physical ecosystem for the modern rider. From our flagship Ride Ready Tour to The Rubbyside Open (yes, superbike riders play pickleball too), we are blurring the lines between motorsports, premium active lifestyle, and community commerce.
We are looking for a Chief Marketing Officer to take the handlebars. If you know how to build cult-like brand loyalty, secure massive B2B sponsorships, and scale a consumer app, we need to talk.

What You’ll Be Doing (The Mission):
? Brand & Community Architect: Transform Rubbyside from an app into an inescapable lifestyle brand. You’ll own the voice, the aesthetic, and the narrative. ? Growth & Acquisition: Scale our user base across MotoMarket and the Rubbyside app through organic viral loops, community events, and targeted performance marketing. ? B2B Sponsorships & Partnerships: Take over our ongoing campaigns to secure high-ticket partnerships (Red Bull, Decathlon, Royal Enfield)



for our offline IPs like the Rubbyside Swap Meet and Ride Ready Tour. ?️ Event Marketing: Drive hype and ticketing for our flagship on-ground community events, ensuring every activation feels like a premium, can't-miss experience. ? Data-Driven Strategy: Build the marketing engine from scratch—tracking CAC, LTV, and engagement metrics to ensure we are growing smart, not just quick.

Who You Are:
• The Strategist: You have 6+ years of marketing leadership experience, ideally scaling a consumer tech, lifestyle, or community-driven startup.
• The Dealmaker: You know how to get in the room with decision-makers at Top-Tier brands and close six-figure sponsorship deals. (Bonus points if you already have the Rolodex).
• The Storyteller: You understand that riders don't want corporate jargon; they want authenticity, adrenaline, and connection. You know how to speak the language.
• The Scrapper: You are a builder.

📌 Chief Marketing Officer (India)
🏢 RubbySide - Keep the Rubber Side Down!
📍 India

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