• Job Summary We are looking for a dynamic and growth-focused qualified to lead Agency Partnerships across South India, managing both independent and network agencies (excluding GroupM). The role requires a strong understanding of digital media, OTT, content monetization, agency trading ecosystems, and regional market dynamics. The individual will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content integrations, and market expansion initiatives while positioning JioStar as a preferred growth partner for agencies and advertisers.
• Key Responsibilities

Agency Relationship Management

• Own and manage relationships with independent and network agencies across South markets (TN, Kerala, Karnataka, AP/Telangana).
• Build strong relationships with agency leadership, planning teams, and trading stakeholders.
• Drive long-term strategic partnerships through consultative engagement and solution-led selling.

Revenue Ownership & Business Growth

• Own and drive revenue targets across assigned agency portfolios.




• Lead annual incentive negotiations, volume deals (VDs), and trading agreements.
• Identify opportunities for upsell and cross-sell across OTT, CTV, Impact, Sponsorships, and Performance solutions.
• Unlock new business opportunities from SMBs, regional advertisers, and emerging brands via agency ecosystems.

Content Monetization & Strategic Initiatives

• Drive monetization of premium content through sponsorships, integrations, and custom brand solutions.
• Create market-specific packages for regional properties, festive opportunities, sports, and election campaigns.
• Work closely with internal teams to pitch innovative ad formats, advanced targeting, and engagement-led solutions.

Agency Enablement & Thought Leadership

• Conduct workshops and roadshows with agencies on content, measurement, audience targeting, and platform capabilities.
• Position JioStar as a strategic growth part

📌 Associate Director (Bengaluru)
🏢 JioStar
📍 Bengaluru