? We’re Hiring – Area Sales Manager
Ravindra Group of Companies is looking for a dynamic, target-driven and experienced Area Sales Manager to help expand our sales and distribution across multiple channels.
Position: Area Sales Manager
Industry: Food / FMCG
Employment Type: Full-time
Location: Market-Based

Key Responsibilities• Drive sales growth across General Trade, Distribution, HoReCa, Institutional Sales, and other B2B channels
• Identify and develop new markets, customers, distributors, wholesalers, retailers and channel partners
• Appoint new distributors and strengthen the existing distribution network
• Build strong relationships with distributors, retailers, wholesalers, HoReCa buyers and key accounts
• Achieve primary and secondary sales targets
• Generate new business opportunities and increase market penetration
• Conduct regular market visits and identify high-potential sales opportunities
• Monitor competitor activity, pricing and market trends
• Negotiate commercial terms with customers and channel partners




• Ensure timely collections and maintain healthy outstanding levels
• Coordinate with internal teams for stock availability, promotions and market requirements
• Prepare regular sales reports and provide market feedback to management

Candidate Requirements✔️ Prior experience in Food / FMCG Sales is strongly preferred
✔️ Experience in General Trade, Distributor Sales, HoReCa, Institutional Sales will be an advantage
✔️ Strong existing network of distributors, wholesalers, retailers or institutional buyers is preferred
✔️ Proven ability to generate new business and achieve sales targets
✔️ Solid negotiation, communication and relationship-management skills
✔️ Ability to independently develop new markets and sales channels
✔️ Willingness to travel extensively for business development
✔️ Target-oriented, proactive and commercially driven mindset

Experience in categories such as edible oils, besan, atta/flour, pulses, staples or packaged foods will

📌 Area Sales Manager (India)
🏢 Ravindra Group
📍 India