At Imagimake, we’re building a brand that celebrates India while inspiring children across the world. As we grow rapidly in our home country and scale quick in key global markets, we’re seeking a Brand Marketing Lead who can work with the Head of Brand Marketing to carry our story across borders with authenticity, creativity, and cultural sensitivity.
If you are someone who has experience shaping brands that resonate across diverse audiences and you thrive on building love for a brand in new markets — this role offers a special opportunity to create meaningful impact in the worlds of Play and Global Brands born out of India.
What’s in store:
• Drive International Market Excellence
Assist in amplifying brand and influencer marketing strategy for priority global markets.
Assist in building partnerships with international creators and agencies to drive culturally relevant communication.
Assist in shaping brand awareness and engagement in new markets in close alignment with e- commerce and channel readiness.
• Craft Creative & Content Narratives
Develop clear, insight-led messaging that connects with parents and children across
key markets and reflects Imagimake’s product strengths and brand ethos.
Build sharp, insight-driven briefs for internal and external teams to enable high-quality creative execution.
Partner with the Visual Design team to maintain a cohesive and culturally adaptable brand identity.
• Drive Influencer & Community Leadership
Build and scale influencer programs across geographies, ensuring clear objectives and measurable outcomes.
Identify and nurture communities (parents, educators, creators) that can champion Imagimake authentically.
• Cross-functional Collaboration
Work closely with Product Design, Performance Marketing, and E-commerce teams for cohesive GTM execution.
Align storytelling with product features, innovations, patents, and Imagimake’s “Celebrate India” ethos.
Collaborate with Sales and Trade Marketing t