We're Hiring | Business Development & Marketing Executive
Pencil Engineering provides mechanical design and engineering services to metal fabrication, machinery manufacturing, and related engineering companies, with a robust focus on international markets.
We are looking for a self-driven Business Development & Marketing Executive who can understand our business, identify the right customers, develop effective ways to reach them, and help turn those opportunities into long-term business.
This is not simply a lead-generation role. We are looking for someone who can think independently, take initiative, experiment, execute, and measure results.

What you'll work on
Market & Customer Discovery
• Understand our engineering capabilities and identify industries, applications and companies where our services can create value
• Research and identify potential customers in metal fabrication, machinery manufacturing and related engineering industries
• Identify decision-makers and understand their business needs, challenges and buying behavior




• Develop and continuously refine our ideal customer profile

B2B Lead Generation & Business Development
• Build targeted international prospect lists
• Develop outbound strategies using LinkedIn, email, web research and other relevant channels
• Create targeted outreach campaigns for different customer segments
• Initiate conversations with decision-makers and develop relationships
• Qualify opportunities, arrange meetings and support the conversion of prospects into clients
• Track outreach, opportunities and results and continuously improve the process

Marketing & Content
• Develop ideas for positioning Pencil Engineering in front of the right audience
• Identify the social media and digital channels most relevant to our target customers
• Create and manage content that demonstrates our engineering capabilities and expertise
• Develop project showcases, case studies, educational content and other marketing material
• Experiment with

📌 Business Development (India)
🏢 PENCIL ENGINEERING
📍 India