• Manage and develop relationships with Preferred/affluent banking customers.
• Acquire new customers through references, leads, branch walk-ins, and local market activities.
• Sell banking products such as savings/current accounts, fixed deposits, mutual funds, insurance, loans, credit cards, and investment products as applicable.
• Achieve assigned sales, revenue, and customer acquisition targets.
• Understand customers’ financial needs and provide suitable product solutions.
• Maintain regular contact with existing customers and identify cross-selling and upselling opportunities.
• Ensure high-quality customer service and resolve customer queries or coordinate with relevant teams for resolution.
• Generate leads through customer referrals and networking.
• Maintain accurate customer records and ensure compliance with KYC, AML, and bank policies.
• Coordinate with branch operations and other departments for smooth processing of customer requests.
• Monitor portfolio performance and deepen relationships with existing customers.
Key Skills
• Relationship management and sales skills
• Positive communication and interpersonal skills
• Customer acquisition and cross-selling
• Knowledge of banking and financial products
• Target-oriented approach
• Basic knowledge of KYC/AML and banking compliance
• Ability to build relationships with affluent/preferred customers
• Local market/networking skills
Typical KPIs
• New customer acquisition
• CASA/deposit growth
• Investment and insurance sales
• Loan/credit-card referrals
• Cross-sell ratio
• Revenue generation
• Customer retention and service quality