Job Title: Social Media Strategist – Facebook
Location: Remote (few hours overlap with U.S. time zone)
Pay scale: INR 30K-45K per Month

About the RoleAre you obsessed with cracking the Meta organic algorithm? Do you know how to turn casual scrollers into engaged communities—and those communities into high-intent leads?
We are looking for a Facebook Pages Strategist to build, scale, and monetize a portfolio of industry-focused Facebook pages across the U.S. home-services sector (Roofing, HVAC, Plumbing, Remodeling, Landscaping, and more).
This isn't a "post 3 times a week and track likes" role. You will be building a repeatable, scalable Facebook Growth System. Your mission is two-fold: build high-trust, active organic communities that generate direct leads, and create a powerful trust bridge that significantly boosts our paid Meta ad conversions.

What You’ll Do• Build Scalable Growth Systems: Design repeatable playbooks, posting cadences, and content frameworks across hundreds of industry-specific Facebook pages.
• Drive Strategic Content: Map out high-trust,



high-engagement content—from before/after transformations and seasonal home tips to comment-to-lead prompts and local polls.
• Bridge Organic & Paid: Ensure prospects who click our paid ads find an active, highly credible page that removes objections and accelerates conversion.
• Fuel Organic Lead Generation: Develop and test conversion mechanisms (Messenger funnels, organic service offers, CTAs, comment triggers) to turn followers into qualified inquiries.
• Analyze & Optimize: Track performance using data-driven metrics—monitoring engagement velocity, cost-per-follower (for growth tests), leads per 1,000 followers, and downstream ad impact.

What We’re Looking For• 3+ Years of Proven Organic Growth: A track record of growing Facebook pages/groups with relevant, high-quality U.S. audiences.
• Performance & Funnel Mindset: You understand lead generation, Meta Ads synergy, and how organic content drives commer

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