Planout Group is looking for an experienced PR Manager to lead Public Relations and Media Communications for Vokka Perfumes, one of our rapid-growing consumer brands.
We are looking for someone who understands how to turn business developments, product launches, consumer trends and founder stories into newsworthy narratives that journalists actually want to cover.
This is not a role focused only on writing press releases.
You will be responsible for building strong relationships with journalists, editors, publications and industry stakeholders and consistently identifying opportunities that strengthen Vokka's visibility and credibility across business, startup, lifestyle, beauty, retail and ecommerce media.

Key Responsibilities
Media Relations
• Build and maintain strong relationships with journalists, editors, reporters and media houses.
• Develop relationships across business, startup, ecommerce, retail, lifestyle, beauty and consumer publications.
• Proactively pitch stories, interviews, features, industry commentary and brand developments.




• Build and maintain an active media database across national and regional publications.

PR Strategy
• Develop and execute the annual and quarterly PR strategy for Vokka Perfumes.
• Create a consistent media narrative around the brand's growth, products, distribution, innovation and consumer journey.
• Identify opportunities for Vokka to participate in relevant industry conversations and emerging consumer trends.
• Develop differentiated PR angles instead of relying only on conventional product announcements.

Storytelling & Press Communications
• Identify newsworthy stories from within the organisation.
• Write and edit press releases, media pitches, founder quotes, opinion pieces, interview briefs and company profiles.
• Convert internal business developments into compelling external narratives.
• Create story angles around product launches, ecommerce growth, quick-commerce expansion, consumer behaviour and the fragrance ca

📌 Public Relations Manager | PR Manager (Noida)
🏢 Planout Group
📍 Noida