Content Marketing Associate, DevTools & GEO
Location: [On-site, Janakpuri, New Delhi] ·

About Infrasity
Infrasity is an engineering-led developer marketing and GEO (Generative Engine Optimization) agency. We help DevTool and B2B SaaS companies get discovered by developers on Google, in AI assistants (ChatGPT, Claude, Perplexity, Gemini), on GitHub, and in communities like Reddit.
Our clients build in infrastructure, Kubernetes, CI/CD, AI/LLM tooling, security, and APIs. Their audience is engineers, who can tell real technical content from marketing fluff instantly. That's the bar we hold ourselves to.

The role

You'll own content strategy and editorial quality for a portfolio of client accounts. You'll plan what gets created and why, write the highest-priority pieces yourself, edit and QA the rest, and prove impact through rankings and AI citations. You'll work closely with our SEO/GEO, Reddit, influencer, and GitHub teams, and directly with client founders and marketing leads in the US and Europe.

What you'll do
• Own content roadmaps for 4–6 client accounts,



including keyword and AI-prompt research, competitor gap analysis, and topic prioritisation across SEO, GEO/AEO, GitHub, and community channels.
• Write high-priority pieces yourself, and edit and QA work from writers. Formats include:
• blogs, pillar pages, and landing pages
• comparison ("X vs Y") and alternatives pages
• product docs, READMEs, and case studies
• video and creator scripts
• Structure every piece for both search and AI citation, using answer-first sections, FAQs, schema, transparent entities, and strong internal linking.
• Get hands-on with client products: read the docs, run the quickstart, and test the code, so the content holds up with engineers.
• Use AI tools to research and draft faster, then fact-check, add technical depth, and cut the filler.
• Repurpose each piece into Reddit posts, creator briefs, and GitHub repo content, working with the respective teams.
• Track performance in GA4, G

📌 Content Marketing Associate (New Delhi)
🏢 Infrasity
📍 New Delhi