Company Overview:
Focally is a cutting-edge company specializing in the development of AR and VR smart glasses.
Based in Bangalore, India, we are committed to innovation and excellence in the field of
augmented and virtual reality.
We are looking for a creative and results-driven Marketing & Content Strategist who can build
our brand presence, create engaging content, and communicate our technology to a wider
audience.
Key Responsibilities:
● Develop and execute marketing strategies to strengthen Focally’s brand presence across
digital and offline channels.
● Create and manage content strategies for Instagram, LinkedIn, YouTube, websites, and
other relevant platforms.
● Develop engaging content including reels, short-form videos, product videos, blogs,
social media posts, campaigns, and marketing creatives.
● Take ownership of Focally’s social media presence, including content planning,
publishing, engagement, and performance tracking.
● Be comfortable appearing in front of the camera for product demonstrations, reels,
educational videos, promotional content, interviews,



and other brand-related videos.
● Research current social media trends, content formats, hashtags, and emerging marketing
trends and translate them into relevant campaigns for the brand.
● Work closely with the product, design, engineering, and leadership teams to understand
Focally’s products and convert technical concepts into straightforward, engaging content.
● Develop product storytelling and brand narratives that communicate the benefits and use
cases of AR/VR smart glasses and wearable technology.

● Plan and execute marketing campaigns, product launches, events, collaborations, and
promotional activities.
● Monitor marketing and social media analytics and continuously optimize content and
campaigns based on performance.
● Coordinate with photographers, videographers, designers, influencers, agencies, and
other external partners whenever required.
● Conduct competitor and market research to identify n

📌 Marketing & Content Strategist (Bengaluru)
🏢 Focally
📍 Bengaluru