Role Overview:
We are looking for an experienced and visionary Brand Director to take end-to-end ownership of the company's brand function across its portfolio of Loyka, Loyka Desserts and Paancho. The candidate will be responsible for shaping the overall brand identity, communication, consumer engagement and marketing growth across the portfolio. This role requires a strong combination of brand thinking, consumer understanding, creative leadership, design sensibility and hands-on execution. The Brand Director will work closely with the Directors and cross-functional teams to build distinctive brands, create meaningful consumer experiences and drive sustainable business growth.

• Brand Portfolio: Loyka Desserts | Loyka | Paancho
• Location: Navi Mumbai
• Department: Marketing & Branding
• Industry: FMCG / Food & Beverage / QSR
• Experience: 06–10 Years |
• Working Days: 6 Days a Week Reporting To: Directors.

Website: www.loyka.co

Key Responsibilities
1. Brand Direction & Growth
• Take end-to-end ownership of Loyka, Loyka Desserts and Paancho.
• Define the brand identity,



positioning and communication for each brand.
• Develop annual and quarterly brand and marketing plans aligned with business objectives.
• Strengthen brand awareness, consumer engagement and brand preference.
• Identify opportunities for brand expansion, current categories and consumer segments.
• Ensure each brand has a clear, distinctive and consistent identity across all consumer touchpoints.

2. Brand Building & Consumer Marketing
• Develop consumer-focused initiatives to build strong and recognizable brands.
• Understand target consumers, purchase behaviour, preferences and consumption occasions.
• Develop consumer-led campaigns and brand experiences.
• Track market trends, category developments and competitor activities.
• Identify opportunities for brand growth, new products and consumer occasions.

3. Loyka Desserts – Brand & Consumer Experience
• Own Loyka Desserts' brand experience, includi

📌 Brand Director (Navi Mumbai)
🏢 Loyka
📍 Navi Mumbai