Roles and Responsibilities:
• Develop and execute effective Facebook ad campaigns for our clients to drive website traffic and increase conversions.
• Build, launch, and optimize paid media campaigns directly inside ad platforms (Meta, Google, Paid Search, programmatic)
• Execute full-funnel programs across prospecting, mid-funnel, retention, and remarketing
• Set up creative tests, audience tests, bid strategies, and structure iterations, and troubleshoot performance issues directly within the platforms
• Own pacing, budget, attribution, and performance troubleshooting end-to-end
• Architect omnichannel acquisition strategies across a portfolio of brands
• Monitor and analyse campaign performance and make adjustments as needed to optimise results.
• Collaborate with cross-functional teams to ensure ad campaigns align with overall marketing strategies and goals.
• Track CAC, contribution margin, cohort data, and profitability levers
• Read and interpret marketing pro formas for clients and internal stakeholders
• Partner closely with Growth Strategy, Creative Strategy,
and Paid Search to ensure cross-channel consistency and coordinated go-to-market execution
• Stay up-to-date with the latest developments in Facebook advertising and implement current features and best practices as appropriate.
• Identify opportunities for new ad campaigns and initiatives to drive business growth.
• Collaborate with the product and design teams to create engaging ad creatives
• Create and manage ad budgets and ensure they are being used effectively.
• Monitor and analyse industry trends and competitor activity to inform ad campaign strategies.
• Create and present reports on campaign performance and ROI to internal stakeholders.
• Continuously test and optimise ad copy, targeting, and landing pages to improve performance
Requirement
• 2+ years of proven work experience as a performance-driven Facebook Ads media buyer, with e-commerce-based accounts.
• Proven experience in creating and ma