Job Title: Performance Marketing Executive
Company: Graphy Inc.
Location: Domlur, Bangalore, India (On-site)

About Graphy:
Graphy is empowering creators to build, scale, and monetize their knowledge. We’re on a mission to help creators grow with the right tools, data, and strategies — and performance marketing plays a huge role in that journey.

We’re looking for a Performance Marketing Executive who can take ownership of campaigns, drive measurable results, and fuel our growth engine.

Key Responsibilities:
• Plan, execute, and optimize paid marketing campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Own the performance marketing funnel: from campaign setup to reporting, analysis, and continuous optimization.
• Track, monitor, and analyze key metrics such as CPC, CAC, ROAS, CTR, conversions, ensuring efficiency and ROI.
• Collaborate with design and content teams to develop compelling creatives, ad copies, and landing pages that convert.
• Run A/B tests on creatives, targeting, and messaging to enhance campaign performance.




• Stay ahead of the curve by keeping up with latest industry trends, tools, and best practices in performance marketing.
• Partner with product and growth teams to ensure alignment between campaigns and business goals / user acquisition strategies.
• Deliver weekly and monthly performance reports with actionable insights and recommendations.

Requirements:
• 2–4 years of proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads and Meta Ads Manager (Search, Display, Video, Facebook, Instagram).
• Solid analytical skills; proficiency with Google Analytics, Tag Manager, Excel/Sheets.
• A creative mindset with the ability to ideate ad copies, hooks, and innovative campaign strategies.
• Excellent communication and collaboration skills.
• Ability to manage budgets, forecast performance, and optimize for ROI.
• Experience with other channels like LinkedIn Ads

📌 Performance marketing executive (Bengaluru)
🏢 Graphy
📍 Bengaluru