This position is a critical part of the Growth Marketing team dedicated to Swiggy Food Delivery
Business. As Swiggy continues to scale and expand in India, this role will focus on driving user
growth, retention, and scaling revenue through innovative and measurable strategies.
You’ll be at the forefront of building a best-in-class growth engine for Swiggy, driving its adoption,
enhancing user experiences, and ensuring it becomes a growth leader in the category.
Key Responsibilities
● Food Growth Strategy: Own the end-to-end growth funnel for Food Delivery, from driving
Performance for Dormant and Repeat User growth while increasing order frequency and
cross-category adoption.
● In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop cutting-edge
strategies to encourage multi-vertical usage and customer retention.
● Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive
adoption in high-potential geographies, focusing on geo-specific needs and behaviors.
● Experimentation and Scaling:
○ Conduct A/B tests and pilot projects to identify what resonates with Food’s userbase.
○ Scale successful experiments across geographies to create sustainable and scalable growth models.
● Performance Marketing: Strategize and execute performance campaigns across
platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.
Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.
● Analytics and Measurement:
○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure campaign performance.
○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns and refine strategies.
● Creative Excellence: Partner with creative teams to develop ad assets that resonate with
diverse user segments, reflecting Swiggy's value proposition and convenience.
● Stakeholder Management: Collaborate with product, analytics, and operations teams t