Designation: Senior Executive/Assistant Manager- Social Media Strategist
Department: Branding & Communications
Reporting to: Manager – Digital Marketing or Head- Communications & Branding
Team: Social Media
Experience: 3–5 years
Position: 1
Role Overview
We are looking for a Social Media Strategist who can build UDIT's social presence into a distinctive, highly engaged and culturally relevant digital community.
This is not a conventional content calendar or posting role. The person will be responsible for growing our channels, shaping the personality of the brand in social spaces, building meaningful communities and creating a recognisable UDIT point of view across platforms.
The ideal candidate understands that every platform has its own culture and behaviour, and knows how to marry that with the personality of a brand to create communication that feels native, relevant and memorable.
Key Responsibilities
• Own the social media strategy, growth and evolution of UDIT across Instagram, LinkedIn, YouTube and emerging relevant platforms.




• Develop platform-specific strategies rather than replicating the same content across channels.
• Build solid and distinctive content pillars that reflect UDIT's identity, culture, people, pedagogy and point of view.
• Develop strategies to grow reach, followers, engagement and meaningful community participation organically.
• Build UDIT's social channels as communities where students, alumni, faculty, prospective students, parents, industry and creative practitioners actively participate.
• Identify and develop student, faculty, alumni, creator and industry voices who can become part of UDIT's wider digital ecosystem.
• Create social-first campaigns, recurring formats, series and digital franchises that can become recognisable UDIT properties.
• Spot cultural moments, trends, conversations and emerging formats that UDIT can meaningfully participate in.
• Build collaborations with relevant creators, designers, artists, entrepreneurs,

📌 Social Media Strategist (Gurugram)
🏢 UDIT - University of Design, Innovation and Technology
📍 Gurugram