About Spall
Spall is a growing global sports brand based in the UAE, rooted in combat sports, performance, and movement, serving athletes and sports enthusiasts across international markets. This is an opportunity to join a growing brand where your decisions directly impact how we scale across various markets.
Responsibilities
• Build and manage Amazon Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Google Ads, and Shopify acquisition campaigns.
• Own bid and budget management against ACoS, TACoS, ROAS, contribution margin, and profitability—not just spend.
• Analyze search terms and queries, harvest winners, eliminate waste, and maintain strong negative-keyword hygiene.
• Build scalable campaign structures across a large SKU catalog, including keyword lifecycle, match types, ranking, discovery, defensive, and profit campaigns.
• Lead advertising strategy for current product launches, promotions, seasonal campaigns, and catalog expansion.
• Analyze paid vs. organic performance and use the data to guide overall account strategy.
• Manage and optimize Google Search, Shopping, Performance Max, and other relevant acquisition campaigns.
• Build and optimize Shopify landing pages and product pages from brief to launch.
• Continuously improve conversion rates, customer journeys, offers, and landing-page performance.
• Work with creative, product, and operations teams to connect advertising performance with broader business goals.
• Build reporting and provide clear recommendations based on performance data.
• Own outcomes independently and make strategic decisions without needing constant direction.
Technical / Platform Experience
Experience with Amazon Ads, Seller Central, Amazon DSP, Google Ads, Google Analytics/GA4, Shopify, Merchant Center, and Amazon analytics tools is strongly preferred.
Experience with HTML, CSS, Shopify Liquid, JavaScript, landing-page builders, CRO, or basic website development is a major plus. You don't need to be a developer, but
📌 Performance Marketing Specialist- Amazon (Mumbai)
🏢 Spall
📍 Mumbai