Location: Sector- 63 Noida (Nearest Noida Electronic City Metro Station)
Mode: On-site | 5 Days Working
Experience: 5+ Years
Salary: Fixed-> Up to ₹6 LPA
About the Company:
Backdropsource.in is a global e-commerce brand serving photographers, event creators, and storytellers.
We specialize in creating high-quality backdrops and visual products while continuously expanding our digital presence and customer reach.
About the Role:
We are looking for an experienced Performance Marketing Manager (PMM) to drive paid marketing initiatives and business growth. The role requires strong hands-on expertise in PPC/Google Ads and Meta Ads, along with the ability to analyze campaign performance, optimize budgets, and deliver measurable results.
Key Responsibilities:
PPC & Google Ads
● Plan, execute, and optimize PPC campaigns across Google Ads.
● Manage Search, Display, Shopping, and other relevant campaigns.
● Monitor budgets, bids, ROAS, CPA, CTR, CPC, and conversions.
● Identify opportunities to improve campaign efficiency and ROI.
Meta Ads
● Plan and manage paid campaigns across Facebook and Instagram.
● Develop audience targeting, retargeting, and conversion campaigns.
● Test creatives, audiences, and campaign strategies.
● Analyze performance and optimize campaigns for better results.
Analytics & Reporting
● Track campaign performance using GA4, Google Ads, and Meta Ads Manager.
● Prepare regular performance reports and actionable insights.
● Analyze data to identify trends and improve conversions.
Growth & Optimization
● Conduct A/B testing and experimentation across campaigns.
● Develop retargeting and conversion-focused strategies.
● Identify landing-page and funnel optimization opportunities.
● Stay updated with the latest paid media trends and best practices.
Required Skills & Qualifications
● 5+ years of experience in Performance/Paid Marketing.
● Mandatory: Hands-on experience with PPC/Google Ads and Meta Ads.
● Solid understanding of paid acquisition and con