Location: Mumbai — in-office
Experience: 2–5 years
Reports to: Head of Growth
Team: Growth

About EDT
EDT — short for Everyday Design and Technology is a Mumbai-based consumer appliance brand founded in 2025 by Naiyya Saggi and Vyasateja Rao. The premise is simple and a little stubborn: the everyday devices in Indian homes have been upgraded for decades, but almost never genuinely rethought.
Our first product, LUMA, is India's first 360° PureGlass™ air-fryer oven with NutriRetain™ — a transparent borosilicate bowl, so your food touches only glass. It sold out twice during its preorder cycle and went on to become one of the standout D2C appliance launches on Amazon India this year. FLOW, a PureGlass precision kettle, followed, and we have extended the design language further with Origin Orange. We are now moving into new categories, including beauty-tech.
We sit deliberately between mass-market and ultra-premium: better design, safer materials, honest claims, priced within reach of a modern premium household. We have now launched Airfryers, Kettles,



hairdryers and a lot more in the pipeline.
A lot of this has been built by a small team in Mumbai, with real input from customers who have co-created products with our design and engineering teams. Plenty is still unbuilt — including the shape of the role you are reading about.

The role
We sell a considered purchase. Nobody impulse-buys a premium air fryer, kettle on the third scroll — they see us, think about it, come back, and read the claims properly before they pay. That makes paid media harder and more compelling than a low-ticket category: creative has to carry the argument, attribution is messy, and the payback window is real.
You will own paid acquisition for edtworld.com end to end and in-house — Meta and Google both, no agency between you and the accounts. You decide where the money goes and you answer for what comes back. Our Shopify storefront, CRO and lifecycle sit with a separate D2C specialist, so your re

📌 Performance Marketing Manager (Mumbai)
🏢 EDT
📍 Mumbai