Performance Marketing Executive

Company: Bhawani Fitness
Role: Performance Marketing Executive
Work Mode: Remote
Experience: 1–3 years preferred

About Bhawani Fitness

Bhawani Fitness is a wellness and yoga brand focused on fertility, women’s health, lifestyle management, and holistic wellness. We are looking for a data-driven Performance Marketing Executive who can manage campaigns, optimize acquisition, and contribute to revenue growth.

Key Responsibilities
- Plan, launch, manage, and optimize Meta Ads, Google Ads, and other paid marketing campaigns.
- Develop performance marketing strategies for lead generation, conversions, and customer acquisition.
- Monitor campaign performance and optimize budgets, audiences, creatives, placements, and bidding strategies.
- Conduct A/B testing of creatives, ad copies, audiences, landing pages, and offers.
- Track and analyze campaign performance and prepare regular performance reports.
- Coordinate with the sales team to understand lead quality, conversion rates, and revenue generated.




- Identify high-performing campaigns and scale them while controlling acquisition costs.
- Analyze the complete customer journey: Ad → Landing Page → Lead → Consultation → Sale.
- Create, edit, and optimize high-converting landing pages for lead generation and sales.
- Improve landing-page CTR, conversion rate, bounce rate, and overall user experience.
- Implement and monitor tracking through Meta Pixel, Google Analytics, Google Tag Manager, and Conversion API.
- Conduct competitor and market research to identify new growth opportunities.
- Work closely with the creative and content team to develop high-performing ad creatives and messaging.

Key Performance Marketing Metrics

The candidate should have a robust understanding of:
- ROAS – Return on Ad Spend
- ROI – Return on Investment
- CAC – Customer Acquisition Cost
- CPL – Cost Per Lead
- CPA – Cost Per Acquisition
- CPM – Cost Per 1,000 Impressions
- CPC – Cost Per Click
- CTR – Click-Th

📌 Performance marketing executive (New Delhi)
🏢 Bhawani Fitness
📍 New Delhi