About the Role
This position is a critical part of the Growth Marketing team dedicated to Swiggy's food delivery
platform. As the business scales and expands in existing and new markets in India, this role will
focus on driving user growth, retention, and scaling revenue through innovative and measurable
strategies.
You’ll be at the forefront of building a best-in-class growth engine, driving its adoption, enhancing
user experiences, and ensuring it becomes a growth leader in the category.
Key Responsibilities
● Food Growth Strategy: Own the end-to-end growth funnel for Food, from driving recent
user acquisition to increasing order frequency and cross-category adoption.
● In-App Cross-Pollination: Leverage Swiggy’s existing ecosystem to develop innovative
strategies to encourage multi-vertical usage and customer retention.
● Hyperlocal Campaigns: Design and execute hyperlocal marketing strategies to drive
adoption in high-potential geographies, focusing on geo-specific needs and behaviors.
● Experimentation and Scaling:
○ Conduct A/B tests and pilot projects to identify what resonates with Food’s user
base.
○ Scale successful experiments across geographies to create sustainable and
scalable growth models.
● Performance Marketing: Strategize and execute performance campaigns across
platforms like Google Ads, Meta, and programmatic networks to drive high-quality traffic.
Ensure efficiency through continuous optimization of ROAS, CPCs, and conversion rates.
● Analytics and Measurement:
○ Use tools like AppsFlyer, Google Analytics, and internal dashboards to measure
campaign performance.
○ Conduct lift studies and in-depth analyses to quantify the impact of campaigns
and refine strategies.
● Creative Excellence: Partner with creative teams to develop ad assets that resonate with
diverse user segments, reflecting Swiggy's value proposition and convenience.
● Stakeholder Management: Collaborate with product, analytics, and operations teams to
align Performance marketing i